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Key Visual

Product Listing

Landing Page Visibility

OMO x Coolmate Packaging

Collaborated with the Product Designer to conceptualize exclusive packaging for the OMO x Coolmate partnership, ensuring the design reflected the spirit of collaboration and the identities of both brands. Additionally, I was responsible for crafting storytelling on the packaging to effectively convey the campaign's key message.

Social Media Posts

Coordinated with OMO Matic's Brand team and The A List Agency to deliver +200 T-shirt to 3rd parties including +50 Influencers, +150 supermarkets and implement communication tactics on KOL's Review and interactive minigame at MT stores.

Minigame at Saigon Coop 

KOLs Amplification

POSM at MT stores

I collaborated closely with OMO’s Brand Team, Coolmate’s Customer Service, and key partners (garment factories, warehouses, and logistics providers, etc) to oversee and ensure a seamless production process and timely delivery of the OMOxCoolmate T-shirt. These were distributed to +150 supermarkets (AEON, Big C, Lotte, Saigon Coop, Vinmart, etc.) and Unilever’s VSIP Distribution Centre, aligning with our campaign's rollout strategy.

WIP Checklist Plan

Built WIP checklist plan to ensure the project’s timeline and made weekly reports for Project Manager.

Coordinated with cross-functional teams (Product Development, vendors, factories, QC, warehouse) to ensure production and delivery progress.

Worked with internal teams to quote production and process related contracts.

Communication Proposal

Coordinated with the Brand team of OMO Matic to create an ATL & BTL communications plan.

Budget planning for the communication plan.

Content Direction

Build content plan for multiple platforms (Fanpage, TikTok, Instagram, Group Seeding, Email, Zalo OA, KOLs' Review) and executed copywriting.

Risk Management 

Coordinated with Customer Service team (CS) to develop Terms & Conditions.

Assisted PM in proposing and evaluating possible risks to come up with solutions.

Terms & Conditions Building

Media Assets Briefing

Coordinated with Dev team to build exclusive landing page for this campaign.

Created briefs for Media team to prepare media assets (Key visual, Lookbook, Listing, Flatlay, Merchandise, Social posts).

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     Assisted in planning and building WIP to ensure the project’s timeline.
     Quotation & Paperwork: Worked with internal teams to quote production and process related contracts
     Production: Coordinated with cross-functional teams (Product Development, vendors, factories, QC, warehouse) to ensure production and delivery progress
     Fulfillment: Supervised the delivery to end consumers & customer service related to T-shirt fulfillment.
     Coordinated with the Brand team of OMO Matic to create an ATL & BTL communications plan
     Storytelling Landing Page: Coordinated with Tech/Dev team to build exclusive landing page for this campaign.
     Created briefs for Media team to prepare media assets (Key visual, Lookbook, Listing, Flatlay, Merchandise)
     Created content plan and wrote social posts on the Fanpage, TikTok and email marketing
     Budget planning for the communication plan
     Made weekly reports for Project Manager

✲ MORE INFO

                              OMO Matic, one of the leading brands in the laundry detergent industry in Vietnam, collaborated with Coolmate in a special promotion campaign. When purchasing a receipt containing 2 bags of OMO 4.1kg, customers will receive a limited edition CoolmatexOMO T-shirt for free. OMO Matic is better known for its "Khong ngai lam ban" message and its spirit of encouraging sports. Therefore, this is a special co-branding campaign to continue spreading the message of accompanying Vietnamese people to remove "stains" and pursue their passion for sports. 

(BACKGROUND)

OMOxCOOLMATE - TỰ HÀO LẤM BẨN NỖ LỰC KHÔNG NGỪNG

CO-BRANDING CAMPAIGN

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Collaborated with the Product Designer to conceptualize exclusive packaging for the OMO x Coolmate partnership, ensuring the design reflected the spirit of collaboration and the identities of both brands. Additionally, I was responsible for crafting storytelling on the packaging to effectively convey the campaign's key message.

Kết hợp với partners, 3rd parties để gửi sản phẩm tới các hoạt động truyền thông (KOLs, Minigame offline, POSM at MT stores, etc)

Trong quá trình gửi đồ cho KOLs gặp problem về méo box do quá trình vận chuyển, nhưng exclusive box nằm trong kế hoạch truyền thông của camp => Solution: Nhanh chóng phối hợp với team kho và CS để giao hàng hỏa tốc bổ sung hộp rỗng backup để KOLs kịp quay chụp và lên bài

Coordinated with OMO Matic's Brand team and The A List Agency to deliver +200 T-shirt to 3rd parties including +50 Influencers, +150 supermarkets and implement communication tactics on KOL's Review and interactive minigame at MT stores

POSM at MT stores

I collaborated closely with OMO’s Brand Team, Coolmate’s Customer Service, and key partners (garment factories, warehouses, and logistics providers, etc) to oversee and ensure a seamless production process and timely delivery of the OMOxCoolmate T-shirt. These were distributed to +150 supermarkets (AEON, Big C, Lotte, Saigon Coop, Vinmart, etc.) and Unilever’s VSIP Distribution Centre, aligning with our campaign's rollout strategy.

Built WIP checklist plan to ensure the project’s timeline and made weekly reports for Project Manager.

Coordinated with cross-functional teams (Product Development, vendors, factories, QC, warehouse) to ensure production and delivery progress.

Worked with internal teams to quote production and process related contracts.

Coordinated with the Brand team of OMO Matic to create an ATL & BTL communications plan

Budget planning for the communication plan

Build content plan for multiple platforms (Fanpage, TikTok, Instagram, Group Seeding, Email, Zalo OA, KOLs' Review) and executed copywriting.

Coordinated with Customer Service team (CS) to develop Terms & Conditions.

Assisted PM in proposing and evaluating possible risks to come up with solutions.

Up Next

Contact for collaborations
I'm really happy to talk to you over a coffee!

Contact